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Analisis perbedaan persepsi antara konsumen pria dan wanita terkait store characteristics : studi kasus Hypermart Depok Town Square
The purpose of this research is to investigate the differences in male and female consumer relating to their perceived importance level of store characteristics, which influences them in selecting the store for grocery shopping. This research would also like to prove that the level of importance male respondents has over store characteristics are lower than female respondents. This research uses single-cross-sectional descriptive approach as the research design, and uses purposive sampling method for sample collection. Total 163 respondents are deliberately divided into two categories, male consumers counted for 82 respondents, and the rests 81 are female. This research use t-test (2-tailed). In doing so, researcher utilized software IBM SPSS Statistic 20 . The results indicate only two from ten proposed research-problems have been successfully proven, which are related to promotion and specials, and availabity of advertised products. For the other store characteristic variables, male and female consumers show no differences relating to their perceived important level.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8436 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia., 2013 |
|---|---|
| Edisi | - |
| Subjek | Consumer perception Hypermarket Modern retail Store characteristics |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 112 p. : 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |