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Effect of perceived service fairness on emotions, and behavioral intentions in restaurants
This research investigates the effect of service fairness on emotions and behavioral intentions in restaurants. This is a descriptive research using survey as a methodology. The result of this research suggests that price fairness and outcome fairness have positive effect towards positive emotions while price fairness and procedural fairness have negative effect towards negative emotions. Moreover, this research also proves that there is a positive effect of positive emotions towards behavioral intentions. This finding is a pivotal point to equip restaurant management in managing their restaurants and relationship with customers.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8440 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Marketing management Restaurants Behavioral intention Service fairness Price fairness |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | vi, 110 p. ; diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |