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No. Panggil

Pengaruh human-pet relationship terhadap willingness to purchase premium pet car...

Anna Amalyah Agus (Pembimbing/Promotor) - , Sidart...

Manajemen, Fakultas Ekonomi UI (2013)

Ketersediaan

PSB lt.2 - Tugas Akhir

1/1

Kode	No. Panggil	Lokasi	Status
S8444	8444	PSB lt.2 - Tugas Akhir

Skripsi

Pengaruh human-pet relationship terhadap willingness to purchase premium pet care : study case di Indonesia

Pengarang: Anna Amalyah Agus (Pembimbing/Promotor) - ; Sidarta Putra Dharma -

Deskripsi

A new lifestyle by having a pet in Indonesia, especially in metropolitan, becomes more popular. It?s interesting to analyze about the relationship of human-pet on willingness to purchase premium pet care. This research is a quantitative research with descriptive design and involves 142 respondents. The result of this research shows that willingness to purchase influenced by emotional attachment, not human-pet relationship.Ada tabel

Informasi Detail

Penerbit	Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013
Subjek	Buying ; Life style ; Pets ; Human pet relation ; Willingness to purchase ;
Deskripsi Fisik	xii, 80 p. : diagr. ; 30 cm.