Image of Pengaruh human-pet relationship terhadap willingness to purchase premium pet care : study case di Indonesia

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Pengaruh human-pet relationship terhadap willingness to purchase premium pet care : study case di Indonesia

A new lifestyle by having a pet in Indonesia, especially in metropolitan, becomes more popular. It?s interesting to analyze about the relationship of human-pet on willingness to purchase premium pet care. This research is a quantitative research with descriptive design and involves 142 respondents. The result of this research shows that willingness to purchase influenced by emotional attachment, not human-pet relationship.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8444PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Buying
Life style
Pets
Human pet relation
Willingness to purchase
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xii, 80 p. : diagr. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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