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Pengaruh human-pet relationship terhadap willingness to purchase premium pet care : study case di Indonesia
A new lifestyle by having a pet in Indonesia, especially in metropolitan, becomes more popular. It?s interesting to analyze about the relationship of human-pet on willingness to purchase premium pet care. This research is a quantitative research with descriptive design and involves 142 respondents. The result of this research shows that willingness to purchase influenced by emotional attachment, not human-pet relationship.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8444 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Buying Life style Pets Human pet relation Willingness to purchase |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xii, 80 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |