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Analisis pengaruh destination image terhadap persepsi konsumen mengenai destination's domestic product : studi kasus buah durian Thailand
This undergraduate thesis discusses the influence of destination image of Thailand to the Indonesian consumer perception for domestic products of Thailand, Thailand?s king of fruit. Using methods of statistical analysis of structural equation modeling to investigate the influence of destination image on destination?s domestic product perception and preference, where there is a influence of destination familiarity on the relationship between destination image and destination?s domestic product perception. The results indicate that the destination image of Thailand significantly and positively influence destination?s domestic product perception, where destination familiarity can not moderate the relationship between destination image and product perception. In the end the relationship between destination image and product preference will be fully mediated by destination?s domestic product perception. This study will be useful for policy makers (government) to take advantage of the destination image to increase country?s exports.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8449 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia., 2013 |
|---|---|
| Edisi | - |
| Subjek | Destination image Consumer perception Domestic product Product perception Thaila King of fruit |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 128 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |