Image of Analisis hubungan electronic word-of-mouth, citra daerah tujuan wisata, sikap wisatawan terhadap daerah tujuan wisata dan keinginan berwisata : studi kasus Provinsi Daerah Istimewa Yogyakarta

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Analisis hubungan electronic word-of-mouth, citra daerah tujuan wisata, sikap wisatawan terhadap daerah tujuan wisata dan keinginan berwisata : studi kasus Provinsi Daerah Istimewa Yogyakarta

This research aims to investigate the relationship between electronic word-ofmouth, destination image, tourist attitude toward destination, and travel intention. Particularly, It focuses on the national tourists which have visited or currently visit to DIY Province during period of 2012-2013. The field study of 100 national tourists through Structural Equation Model shows that electronic word-of-mouth affects to the destination image creation and also it shapes the tourists attitude towards destination as well as travel intention.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8451PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Marketing
Tourism
Destination image
Word of mouth
Travel intention
Tourist attitude
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 111 p. : il. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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