Analisis hubungan electronic word-of-mouth, citra daerah tujuan wisata, sikap wisatawan terhadap daerah tujuan wisata dan keinginan berwisata : studi kasus Provinsi Daerah Istimewa Yogyakarta

Deskripsi

This research aims to investigate the relationship between electronic word-ofmouth, destination image, tourist attitude toward destination, and travel intention. Particularly, It focuses on the national tourists which have visited or currently visit to DIY Province during period of 2012-2013. The field study of 100 national tourists through Structural Equation Model shows that electronic word-of-mouth affects to the destination image creation and also it shapes the tourists attitude towards destination as well as travel intention.Ada tabel