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Analisis hubungan electronic word-of-mouth, citra daerah tujuan wisata, sikap wisatawan terhadap daerah tujuan wisata dan keinginan berwisata : studi kasus Provinsi Daerah Istimewa Yogyakarta
This research aims to investigate the relationship between electronic word-ofmouth, destination image, tourist attitude toward destination, and travel intention. Particularly, It focuses on the national tourists which have visited or currently visit to DIY Province during period of 2012-2013. The field study of 100 national tourists through Structural Equation Model shows that electronic word-of-mouth affects to the destination image creation and also it shapes the tourists attitude towards destination as well as travel intention.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8451 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Marketing Tourism Destination image Word of mouth Travel intention Tourist attitude |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 111 p. : il. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |