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Pengaruh employee value proposition (EVP) Bank Syariah dan bank konvensional terhadap keinginan untuk mencari pekerjaan

Muhamad Wahyudin - ; Nayunda Andika Sari (Pembimbing/Promotor) - ;

Scarcity of human resources in the field of Islamic finance in Indonesia resulted Islamic banking to compete in getting the human resources. Offering interest employee value proposition (EVP) to prospective job seekers become a new strategy to recruit competent employees. This study aimed to compare the effect of employee value proposition (EVP) Islamic banks and conventional banks on attraction of job applicants. This study uses a 2X2 factorial experimental design in which participants(N=120) were given a brochure that contains the values of employee value proposition (EVP) Islamic and conventional bank.Participants were asked to answer questions about job pursuit intention. The results of this study show that there is a significant interaction between employee value proposition (EVP) of Islamic and conventional banking on attraction of job applicants. People who has Educational background in Islamic Economics prefer to work in Islamic bank whereas people who has conventional economic backgrounds prefer to work in a conventional bank.Ada tabel


Ketersediaan

Call NumberLocationAvailable
8452PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013
Edisi-
SubjekHuman resources management
Islamic banks
Employee value proposition
Conventional banks
Job applications
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikxiii, 65 p. : diagr. ; 30 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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