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Pengaruh employee value proposition (EVP) Bank Syariah dan bank konvensional terhadap keinginan untuk mencari pekerjaan
Scarcity of human resources in the field of Islamic finance in Indonesia resulted Islamic banking to compete in getting the human resources. Offering interest employee value proposition (EVP) to prospective job seekers become a new strategy to recruit competent employees. This study aimed to compare the effect of employee value proposition (EVP) Islamic banks and conventional banks on attraction of job applicants. This study uses a 2X2 factorial experimental design in which participants(N=120) were given a brochure that contains the values of employee value proposition (EVP) Islamic and conventional bank.Participants were asked to answer questions about job pursuit intention. The results of this study show that there is a significant interaction between employee value proposition (EVP) of Islamic and conventional banking on attraction of job applicants. People who has Educational background in Islamic Economics prefer to work in Islamic bank whereas people who has conventional economic backgrounds prefer to work in a conventional bank.Ada tabel
Call Number | Location | Available |
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8452 | PSB lt.2 - Karya Akhir | 1 |
Penerbit | Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia., 2013 |
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Edisi | - |
Subjek | Human resources management Islamic banks Employee value proposition Conventional banks Job applications |
ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | xiii, 65 p. : diagr. ; 30 cm. |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |