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McCarthy, E. Jerome, Cannon, Joseph P., Perreault, William D.. (2011). Basic marketing : a marketing strategy planning approach (18th ed). New York: McGraw Hill.

Gaya Chicago

McCarthy, E. Jerome, Cannon, Joseph P., Perreault, William D.. Basic marketing : a marketing strategy planning approach. 18th ed New York: McGraw Hill, 2011. Text.

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McCarthy, E. Jerome, Cannon, Joseph P., Perreault, William D.. Basic marketing : a marketing strategy planning approach. 18th ed New York: McGraw Hill, 2011. Text.

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McCarthy, E. Jerome, Cannon, Joseph P., Perreault, William D.. Basic marketing : a marketing strategy planning approach. 18th ed New York: McGraw Hill, 2011. Print.