Image of Pengaruh citra mal terhadap mall attitude, mall patronage dan word of mouth communication : studi pada pengunjung mal Kelapa Gading

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Pengaruh citra mal terhadap mall attitude, mall patronage dan word of mouth communication : studi pada pengunjung mal Kelapa Gading

This study aimed to investigate the impact of mall image to mall attitude, mall patronage and word of mouth communication. The respondents were Mal Kelapa Gading shopper. The type of research used was the quantitative study and the data collected by survey. Data analysis method used were structural equation modelling with LISREL 8.5 software. The result of this research indicated that there were impacts of mall image measure significantly predict three endogenous variables. Mall image has a significantly positive influence on mall attitude, mall patronage and word of mouth communication. Taken together, these results suggest that mall image is an important predictor of mall attitude explaining at average about 94%, mall patronage about 41% and word of mouth communication about 81%. This research was expected for retail companies to fully understand the importance of mall image in competitive positioning and the components of store image.Ada bibliografi dan tabel

Ketersediaan

Call NumberLocationAvailable
8525PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Retailing
Brand image
Brand attitudes
Shopping center
Word of mouth communication
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xviii, 83 p., 43 p. : diagr. ; 30 cm & lamp.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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