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Analisa model destination branding image terhadap tourist future behavior : studi kasus Kota Solo sebagai destinasi wisata
This research is aimed to find out significant variables in destination branding image model. The model contains of three destination image dimensions: cognitive image, unique image, and affective image toward intention to revisit and intention to recommend domestic tourists who have ever travelled to Solo. The result shows that cognitive image, unique image, and affective image significantly influence intention to revisit altogether. However, it does not significantly influence intention to recommend. The only one significant variable in this model is unique image. Unique image can be a strategy for a region to be different from other tourists destination.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8526 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Brand image Tourism Behavioral intention Affective Image Cognitive image Unique image Solo. Jawa Tengah |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xix, 126 p. : il. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |