Image of Analisa model destination branding image terhadap tourist future behavior : studi kasus Kota Solo sebagai destinasi wisata

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Analisa model destination branding image terhadap tourist future behavior : studi kasus Kota Solo sebagai destinasi wisata

This research is aimed to find out significant variables in destination branding image model. The model contains of three destination image dimensions: cognitive image, unique image, and affective image toward intention to revisit and intention to recommend domestic tourists who have ever travelled to Solo. The result shows that cognitive image, unique image, and affective image significantly influence intention to revisit altogether. However, it does not significantly influence intention to recommend. The only one significant variable in this model is unique image. Unique image can be a strategy for a region to be different from other tourists destination.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8526PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Brand image
Tourism
Behavioral intention
Affective Image
Cognitive image
Unique image
Solo. Jawa Tengah
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xix, 126 p. : il. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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