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Perlakuan konsumen restoran etnis : pengaruh empat kelompok atribut terhadap kepuasan pelanggan dan post dining behavioral intentions : studi kasus restoran etnis Sunda di Wilayah Jakarta
The focus of this study is to examine about the attributes that influencing customer satisfactions and post dining behavioral intentions of Sundanesse ethnic restaurants customers in Jakarta, also to find the relationship between customer satisfaction towards post dining behavioral intention. This research is quantitative descriptive interpretive. The researcher suggests that if Sundanesse ethnic restaurants wants to increasing customers satisfaction and customers post dining behavioral intention, they have to increasing those attributes related to food anf atmospheric. This study also find that customer satisfaction influencing post dining behavioral intention of customers.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8527 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Consumer satisfaction Consumer behaviour Restaurants Behavioral intention |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 137 p. : diagr. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |