Image of Stakeholder mapping sebagai salah satu upaya penerapan GCG : studi kasus pada PT Bank Tabungan Negara (Persero), Tbk

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Stakeholder mapping sebagai salah satu upaya penerapan GCG : studi kasus pada PT Bank Tabungan Negara (Persero), Tbk

This study aims to review and analyze the implementation of stakeholder mapping in PT Bank Tabungan Negara (Persero), Tbk. Data for this research was obtained through interview with management, literature review, and researcher?s observation during internship. This study is a study of perception which means classification of stakeholder in one company might be different from other company. According to the assessment of stakeholder salience, stakeholder interdependence, stakeholder power and interest, and strategic position of a stakeholder, company?s key stakeholders are: regulator, association of developer, Kementerian Perumahan Rakyat, and Indonesian Government. Stakeholder management has given benefit for the company, such as: building brand image, good reputation, moral support, good customer perception, and free of charges.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8576PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Akuntansi, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Corporate governance
Brand image
Consumer perception
Stakeholder
Stakeholder mapping
Bank Tabungan Negara
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xix, 176 p. : il. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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