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Stakeholder mapping sebagai salah satu upaya penerapan GCG : studi kasus pada PT Bank Tabungan Negara (Persero), Tbk
This study aims to review and analyze the implementation of stakeholder mapping in PT Bank Tabungan Negara (Persero), Tbk. Data for this research was obtained through interview with management, literature review, and researcher?s observation during internship. This study is a study of perception which means classification of stakeholder in one company might be different from other company. According to the assessment of stakeholder salience, stakeholder interdependence, stakeholder power and interest, and strategic position of a stakeholder, company?s key stakeholders are: regulator, association of developer, Kementerian Perumahan Rakyat, and Indonesian Government. Stakeholder management has given benefit for the company, such as: building brand image, good reputation, moral support, good customer perception, and free of charges.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8576 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Akuntansi, Fakultas Ekonomi Universitas Indonesia 2014 |
|---|---|
| Edisi | - |
| Subjek | Corporate governance Brand image Consumer perception Stakeholder Stakeholder mapping Bank Tabungan Negara |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xix, 176 p. : il. ; 30 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |