Stakeholder mapping dalam perusahaan privat dan keluarga : studi kasus PT Djarum

Deskripsi

The objective of the researchis to analyze comprehensively Stakeholder Mapping theory as a management tools to decide Who and What Really Counts for the entity. PT Djarum as one of private and family firm in Indonesia chosen as research object. Firm and its stakeholder has mutual dependence and business globalization make the stakeholders give a bigger pressure to the management. With limited resources, every firm need to map their stakeholder, even in the simplest way. Identification to 16 stakeholders of Djarum and do the analysis and table criteria helps researcher to conclude key stakeholders of the firm are owners, wholesaler, and government.Ada tabel