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Pengaruh dimensi-dimensi dalam audience involvement terhadap film tourists' experiences : (studi Kasus : Film 5cm)
The main objective of this study is to understand how the audience involvement influences the perception of their actual on-site film tourism experiences at its former filmed locations. This study analized 5cm as a case study because this movie has a production setting in ecotourism sphere of Mount Semeru, Malang, East Java. This study used multiple regression analysis. The results of this study indicated that behavioral involvement and referential reflection was the two factors that significantly affect the perception of their on-site film tourism experiences. While the emotional involvement was not included into the factors that significantly affect the perception of their on-site film tourism experiences.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8651 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2014 |
|---|---|
| Edisi | - |
| Subjek | Marketing communication Consumer perception Audience involvement Tourist experience Film tourism |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 137 p. : il, 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |