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Pengaruh destination image terhadap intention to revisit dan intention to recommend wisatawan : studi kasus : Bukittinggi
This paper determine how destination image (cognitive image, affective image, and unique image) affects on tourist future behaviour to revisit (intention to revisit) and to recommend a destination to the others (intention to recommend). There is only affective image that significantly affect on both, intention to revisit and intention to recommend. Meanwhile cognitive image just affect on intention to recommend and unique image do not affect on those.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8652 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia., 2014 |
|---|---|
| Edisi | - |
| Subjek | Consumer behaviour Tourism Destination image Affective Image Cognitive image |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 137 p. : il, 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |