Image of Pengaruh direct versus inderect experience terhadap adopsi situs baru (www.tryoutui.com) : studi kasus : siswa-siswi SMAN 38 dan SMAN 28 Jakarta

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Pengaruh direct versus inderect experience terhadap adopsi situs baru (www.tryoutui.com) : studi kasus : siswa-siswi SMAN 38 dan SMAN 28 Jakarta

This research examines the average difference of the candidate customer (direct, indirect) toward their intention to register to an online education website www.tryoutui.com. Other purposes of this research are to examine the correlation between customers‟ intention to register and the actual register, and to find how the register intention influences customers‟ willingness to pay. This research is a quantitative research using causal design and descriptive approach. The sample for this research is 134 persons in total. The result of this research shows that there is no average difference for customer experiences (direct, indirect) toward their intention to register. It finds that there is a correlation between register intention and actual register and register intention influences customers‟ willingness to pay for an online education website www.tryoutui.com.Ada tabel

Ketersediaan

Call NumberLocationAvailable
8655PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Marketing
Internet
Consumer research
Experience
Willingnes to pay
Register intention
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvii, 100 p. : il, ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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