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Pengaruh direct versus inderect experience terhadap adopsi situs baru (www.tryoutui.com) : studi kasus : siswa-siswi SMAN 38 dan SMAN 28 Jakarta
This research examines the average difference of the candidate customer (direct, indirect) toward their intention to register to an online education website www.tryoutui.com. Other purposes of this research are to examine the correlation between customers‟ intention to register and the actual register, and to find how the register intention influences customers‟ willingness to pay. This research is a quantitative research using causal design and descriptive approach. The sample for this research is 134 persons in total. The result of this research shows that there is no average difference for customer experiences (direct, indirect) toward their intention to register. It finds that there is a correlation between register intention and actual register and register intention influences customers‟ willingness to pay for an online education website www.tryoutui.com.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8655 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013 |
|---|---|
| Edisi | - |
| Subjek | Marketing Internet Consumer research Experience Willingnes to pay Register intention |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 100 p. : il, ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |