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B2B marketing : the collecting data and research for entering steel market in Indonesia

Elevita Yuliati (Pembimbing/Promotor) - ; Joo Yoon Jee - ;

This study aims to research data needed for entering new market in business to business marketing. The study is focused on steel industry in Indonesia. The results of this study indicate that which data was needed for planning strategic marketing in steel industry. In addition, the results shows that how many it has competitors in steel market in Indonesia and how many it has expected customers for future. The study also shows that how to collect and research data for business marketing and how to use data effectively.Ada tabel


Ketersediaan

Call NumberLocationAvailable
8658PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2013
Edisi-
SubjekMarketing
Business
Marketing research
Steel industry
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikx, 38 p. : il, ; 30 cm
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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