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Kepuasan pelanggan pada LCC di Indonesia
This study is about customer satisfaction in using Indonesia LCC, by assessing the service quality, and also the effect of that customer satisfaction to behavioral intention of Indonesia LCC customer. Using SEM to process the data, the research found that Indonesia LCC customers are satisfied with the service quality. But researcher recommended to Indonesia LCC to make a program that increases customer loyalty, such as frequent flyer program.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8663 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2014 |
|---|---|
| Edisi | - |
| Subjek | Consumer satisfaction Consumer behaviour Airlines Service quality |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | [ix], 108 p. : il, ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |