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Analisis perbandingan customer satisfaction antara speciality stores dengan conventional stores: studi kasus : pemasaran daging ayam di DKI Jakarta
The purpose of this research is to determine and compare the level of customer satisfaction from specialty store and conventional store, also the variables that influence the level of satisfaction in both stores. This research takes on the case study of marketing chicken meat in DKI Jakarta. This study is a replication of Huddleston et al (2008). Data analysis methods used were frequency distribution, reliability test, validity test, correlation analysis and regression analysis. IBM SPSS Statistics 20 is used as a research tool. The results indicates that the product quality, employee service and loyalty building service are positively and significantly related with satisfaction on specialty stores. While in conventional stores satisfaction related positively and significantly with employee service and loyalty-building service.Ada tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 8670 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen, Fakultas Ekonomi Universitas Indonesia 2014 |
|---|---|
| Edisi | - |
| Subjek | Marketing Consumer satisfaction Consumer loyalty Service quality Conventional stores Chicken meat |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 147 p. : il, ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |