Analisis perbandingan customer satisfaction antara speciality stores dengan conventional stores: studi kasus : pemasaran daging ayam di DKI Jakarta

Deskripsi

The purpose of this research is to determine and compare the level of customer satisfaction from specialty store and conventional store, also the variables that influence the level of satisfaction in both stores. This research takes on the case study of marketing chicken meat in DKI Jakarta. This study is a replication of Huddleston et al (2008). Data analysis methods used were frequency distribution, reliability test, validity test, correlation analysis and regression analysis. IBM SPSS Statistics 20 is used as a research tool. The results indicates that the product quality, employee service and loyalty building service are positively and significantly related with satisfaction on specialty stores. While in conventional stores satisfaction related positively and significantly with employee service and loyalty-building service.Ada tabel