Gaya APA

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.. (2013). Services marketing : integrating customer focus across the firm (6th ed). New York: McGraw Hill.

Gaya Chicago

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.. Services marketing : integrating customer focus across the firm. 6th ed New York: McGraw Hill, 2013. Text.

Gaya MLA

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.. Services marketing : integrating customer focus across the firm. 6th ed New York: McGraw Hill, 2013. Text.

Gaya Turabian

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.. Services marketing : integrating customer focus across the firm. 6th ed New York: McGraw Hill, 2013. Print.