Text

Services marketing : integrating customer focus across the firm

Name: Services marketing : integrating customer focus across the firm
ISBN: 9780071086967

Zeithaml, Valarie A. - ; Bitner, Mary Jo - ; Gremler, Dwayne D. - ;

Includes bibliographies and index

Ketersediaan

Call Number	Location	Available
658.8 ZEI s	PSB lt.1 - B. Wajib	5

Penerbit	New York: McGraw Hill 2013
Edisi	6th ed
Subjek	Marketing Service marketing Service industries Customer services
ISBN/ISSN	9780071086967
Klasifikasi	-
Deskripsi Fisik	xxvii, 642 p. : chart, ill. ; 26 cm.
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data