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Image of Services marketing : integrating customer focus across the firm

Text

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A. - ; Bitner, Mary Jo - ; Gremler, Dwayne D. - ;

Includes bibliographies and index


Ketersediaan

Call NumberLocationAvailable
658.8 ZEI sPSB lt.1 - B. Wajib5
PenerbitNew York: McGraw Hill 2013
Edisi6th ed
SubjekMarketing
Service marketing
Service industries
Customer services
ISBN/ISSN9780071086967
Klasifikasi-
Deskripsi Fisikxxvii, 642 p. : chart, ill. ; 26 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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