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Marketing management : a strategic decision-making approach

Includes bibliographies, index and tables

Ketersediaan

Call NumberLocationAvailable
658.8 MUL mPSB lt.1 - B. Penunjang2
Penerbit New York McGraw Hill/Irwin.,
Edisi 5th ed
Subjek Marketing management
Strategic planning
Decision making
Marketing strategy
ISBN/ISSN 71111697
Klasifikasi -
Deskripsi Fisik xxiv, 520 p. : ill. ; 26 cm.
Info Detail Spesifik -
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