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Marketing management and strategy 4th ed
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.
This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.8 DOY m | PSB lt.1 - B. Penunjang | 2 |
| Penerbit | Harlow: Pearson Education 2006 |
|---|---|
| Edisi | 4th ed |
| Subjek | Marketing Marketing management Marketing strategy |
| ISBN/ISSN | 9780273693987 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xii, 446 p. : ill. ; 27 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |