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Merketing management 14th ed
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.8 KOT m | PSB lt.1 - B. Wajib | 6 |
| Penerbit | Harlow: Pearson Education 2012 |
|---|---|
| Edisi | 14th ed |
| Subjek | Marketing management |
| ISBN/ISSN | 9780273753360 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 679 p. : chart, ill. ; 27 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |