Image of Strategic brand management : building, measuring, and managing brand equity

Text

Strategic brand management : building, measuring, and managing brand equity

Includes bibliographies and index

Ketersediaan

Call NumberLocationAvailable
658.827 KEL sPSB lt.1 - B. Penunjang1
Penerbit Upper Saddle River Prentice Hall.,
Edisi -
Subjek Management
Brand equity
Brand strategy
Brand name
ISBN/ISSN 131201158
Klasifikasi -
Deskripsi Fisik xxv, 635 p. : ill. ; 26 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data