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Market-driven management : strategic and operational marketing

Taking a market orientation approach, Market-Driven Management challenges the 'functional' role of marketing departments. The author enlarges the market definition to embrace all the key market players, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/lambin/1e/

Ketersediaan

Call NumberLocationAvailable
658.802 LAM mPSB lt.1 - B. Penunjang1
PenerbitBasingstoke: Palgrave Macmillan
Edisi2nd ed
SubjekMarketing
Management
Marketing strategy
ISBN/ISSN9781403998538
KlasifikasiNONE
Deskripsi Fisikxxxvi, 477 p. : ill. ; 27 cm.
Info Detail Spesifik-
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