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Market-driven management : strategic and operational marketing

Taking a market orientation approach, Market-Driven Management challenges the 'functional' role of marketing departments. The author enlarges the market definition to embrace all the key market players, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/lambin/1e/

Ketersediaan

Call NumberLocationAvailable
658.802 LAM mPSB lt.1 - B. Penunjang1
Penerbit Basingstoke Palgrave Macmillan.,
Edisi 2nd ed
Subjek Marketing
Management
Marketing strategy
ISBN/ISSN 9781403998538
Klasifikasi NONE
Deskripsi Fisik xxxvi, 477 p. : ill. ; 27 cm.
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