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Text

Introduction to advertising and promotion : an integrated marketing communications perspective 3rd ed

Includes bibliographies & index

Ketersediaan

Call NumberLocationAvailable
659.1 BEL iPSB lt.1 - B. Penunjang1
Penerbit Chicago Irwin.,
Edisi 3rd ed
Subjek Marketing communication
Advertising
Sales promotion
ISBN/ISSN 256136971
Klasifikasi NONE
Deskripsi Fisik xxii, 762 p. : ill. ; 28 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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