Text

Introduction to advertising and promotion : an integrated marketing communications perspective

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Includes bibliographies & index

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Ketersediaan

Call Number	Location	Available
659.1 BEL i	PSB lt.1 - B. Penunjang	1

Penerbit	Chicago Irwin., 1995
Edisi	3rd ed
Subjek	Marketing communication Advertising Sales promotion
ISBN/ISSN	256136971
Klasifikasi	-
Deskripsi Fisik	xxii, 762 p. : ill. ; 28 cm.
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data