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Basic marketing research : integration of social media 4th ed
For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.83 MAL b | PSB lt.1 - B. Wajib | 6 |
| Penerbit | Upper Saddle River: Pearson Education 2012 |
|---|---|
| Edisi | 4th ed |
| Subjek | Marketing research |
| ISBN/ISSN | 9780132570183 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 672 p. : chart, ill. ; 28 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |