Image of Understanding consumer behavior in looal indonesian coffe shop : The role of selfconcruity and functional congruity

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Understanding consumer behavior in looal indonesian coffe shop : The role of selfconcruity and functional congruity

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Ketersediaan

Call NumberLocationAvailable
9977PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Indonesia.,
Edisi -
Subjek Purchase intention
Coffe Shop
Comsumer behaviour
Image congruity
Fungtional congruity
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xvii, 104 p., 18 p. : il. ; 30 cm & lamp
Info Detail Spesifik -
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