Gaya APA

Perreault, William D. Jr., McCarthy, E. Jerome.. (1990). Basic marketing a managerial approach E. Jerome McCarthy [and] William D. Perreault, Jr. (10th ed.). Homewood: Richard D. Irwin.

Gaya Chicago

Perreault, William D. Jr., McCarthy, E. Jerome.. Basic marketing a managerial approach E. Jerome McCarthy [and] William D. Perreault, Jr.. 10th ed. Homewood: Richard D. Irwin, 1990. Text.

Gaya MLA

Perreault, William D. Jr., McCarthy, E. Jerome.. Basic marketing a managerial approach E. Jerome McCarthy [and] William D. Perreault, Jr.. 10th ed. Homewood: Richard D. Irwin, 1990. Text.

Gaya Turabian

Perreault, William D. Jr., McCarthy, E. Jerome.. Basic marketing a managerial approach E. Jerome McCarthy [and] William D. Perreault, Jr.. 10th ed. Homewood: Richard D. Irwin, 1990. Print.