Designing competitive loyalty programs : how types of program affect customer profitability
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Call Number | Location | Available |
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D 225 | PSB lt.2 - Karya Akhir | 1 |
Penerbit | Depok DepokPascasarjana Ilmu Manajemen, Fakultas Ekonomi Universitas Indonesia., 2009 |
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Edisi | - |
Subjek | Consumer loyalty Relationship Rewards Loyalty programs Customer profitability Polygamous loyalty |
ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | xviii, 223 p. il. ; 30 cm & lamp |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |