Designing competitive loyalty programs : how types of program affect customer pr...

Asnan Furinto - ,

DepokPascasarjana Ilmu Manajemen, Fakult... (2009)

D 225

Disertasi

PSB lt.2 - Karya Akhir

Text

Designing competitive loyalty programs : how types of program affect customer profitability

Asnan Furinto -

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Ketersediaan

Call Number	Location	Available
D 225	PSB lt.2 - Karya Akhir	1

Penerbit	Depok: DepokPascasarjana Ilmu Manajemen, Fakultas Ekonomi Universitas Indonesia 2009
Edisi	-
Subjek	Consumer loyalty Relationship Rewards Loyalty programs Customer profitability Polygamous loyalty
ISBN/ISSN	-
Klasifikasi	-
Deskripsi Fisik	xviii, 223 p. il. ; 30 cm & lamp
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data