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Advertising and promotion : an integrated marketing communications perspective

Includes bibliographical references and index

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Penerbit New York McGraw-Hill.,
Edisi 5th ed
Subjek Advertising
Sales promotion
ISBN/ISSN 72314451
Klasifikasi -
Deskripsi Fisik xx, 795 p. ill. 28 cm & app.
Info Detail Spesifik -
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