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Advertising and promotion : an integrated marketing communications perspective 5th ed
Includes bibliographical references and index
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| Penerbit | New York: McGraw-Hill 2001 |
|---|---|
| Edisi | 5th ed |
| Subjek | Advertising Sales promotion |
| ISBN/ISSN | 72314451 |
| Klasifikasi | NONE |
| Deskripsi Fisik | xx, 795 p. ill. 28 cm & app. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |