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The Effect of post-purcahesed perceived-value towards the relationship quality of hajj and umroh travel agencies in Indonesia
One out of four people in the world is a moslem, and Indonesia ranks first on the biggest moslem population in the world. Hundreds of thousands of peole go to Makkah each year to make Hajj (pilgrimage). Hajj and Umroh travel agencies as providers of Hajj and Umrah packages are becoming important in Indonesia, as their number is about two hundred agencies. However, there has been little discussion abaou Hajj and Umrah, especially on Hajj and Umrah travel agencies. The Purpose of this paper is to identity the relationships of post-purchase perceived-value to relationship quality, which consists of satisfaction, commitment, and trust, on Hajj and Umrah travel agencies. This study finds that the post-purcahse perceived-value significantly affects satisfaction and trust but does not affect commitment. Moreover, satisfaction significantly affects trust and commitment, while trust does not affect commitment..
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.2 - Karya Akhir | 1 |
| Penerbit | : The South East Asian Journal Of Management 2014 |
|---|---|
| Edisi | - |
| Subjek | Indonesia Relationship marketing Travel agencies Religious tourism Haji and umroh |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |