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The Influence of sponsor-event congruence in sponsorship of music festifal

Hutabarat, Penny - ; Gita Gayatri - ;

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Ketersediaan

Call NumberLocationAvailable
PSB lt.2 - Karya Akhir1
Penerbit: The South East Asian Journal Of Management 2014
Edisi-
SubjekBrand image
Purchase intention
Sponsor
event conguence
Conguency
Fit
Attitudes toward the brand
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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