Gaya APA

Lafley, A. G, Roger L. Martin. (2017). Customer loyalty is overrated : focus on habit instead . : Harvard Business Review.

Gaya Chicago

Lafley, A. G, Roger L. Martin. Customer loyalty is overrated : focus on habit instead. : Harvard Business Review, 2017. Text.

Gaya MLA

Lafley, A. G, Roger L. Martin. Customer loyalty is overrated : focus on habit instead. : Harvard Business Review, 2017. Text.

Gaya Turabian

Lafley, A. G, Roger L. Martin. Customer loyalty is overrated : focus on habit instead. : Harvard Business Review, 2017. Print.