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Predicting intention to purchase counterfeit products : extending the theory of planned behavior
The Research was designed to test ability of an extended theory of planned behavior (TPB) to predict purchase intentionof counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty respondents completed the research questionnaires. Questionnaires werev distributed to respondents by email and drop-off/pick-up method. The Data then analyze using structural equation modeling (SEM). All hypothesis were supported. This research also provided.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.2 - Karya Akhir | 1 |
| Penerbit | : International Research Journal of Business Studies 2014 |
|---|---|
| Edisi | - |
| Subjek | Theory of Planned Behavior Value Consciousness Counterfeit products Past behavior |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |