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Predicting intention to purchase counterfeit products : extending the theory of planned behavior

The Research was designed to test ability of an extended theory of planned behavior (TPB) to predict purchase intentionof counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty respondents completed the research questionnaires. Questionnaires werev distributed to respondents by email and drop-off/pick-up method. The Data then analyze using structural equation modeling (SEM). All hypothesis were supported. This research also provided.

Ketersediaan

Call NumberLocationAvailable
PSB lt.2 - Karya Akhir1
Penerbit International Research Journal of Business Studies.,
Edisi -
Subjek Theory of Planned Behavior
Value Consciousness
Counterfeit products
Past behavior
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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