Predicting intention to purchase counterfeit products : extending the theory of planned behavior
Deskripsi
The Research was designed to test ability of an extended theory of planned behavior (TPB) to predict purchase intentionof counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty respondents completed the research questionnaires. Questionnaires werev distributed to respondents by email and drop-off/pick-up method. The Data then analyze using structural equation modeling (SEM). All hypothesis were supported. This research also provided.