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Strategi persuasi nilai-nilai antikorupsi terhadap remaja dalam film berjudul ?Cerita Kami?
This research was conducted to evaluate the suitability of persuasion strategies from fil producer and audience opinion that aim to deliver anticorruption values to adolescent segment in education field through a film of ?Cerita Kami?. Persuasion strategies in this film were analyzed by persuasion theory of Elaboration Likelihood Model (ELM). This theory states that there are two routes in every individual to process information, which are central and peripheral routes. Persuasions delivered through central route covers motivation and ability of audience, while peripheral route is consisted of six techniques of Robert Cialdini?s persuasion which are reciprocation, commitment and consistency, social proof, authority, and scarcity. The study implemented post positivism paradigm with qualitative method through in-depth interviews and implementation of focus group discussion to film viewers from high school and college students in Jabodetabek area. The results showed that elements of persuasion in a movie that shown continually in clear and complete performances using both central and peripherals routes were proved to be well accepted by adolescent audience. Persuasion delivered through a peripheral route will support persuasion given through a central route. Both had significant roles to influenc critical thinking and emotional aspects of adolescent audience to deliver values of anticorruption..
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.2 - Karya Akhir | 1 |
| Penerbit | : Jurnal Tata Kelola & Akuntabilitas Keuangan Negara 2015 |
|---|---|
| Edisi | - |
| Subjek | Persuasion Elaboration Likelihood Model Anticorruption Adolescence Film of Education |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |