Gaya APA

Cespedes, Frank V.. (1993). Database marketing new rules for policy and practice . : Sloan Management Review.

Gaya Chicago

Cespedes, Frank V.. Database marketing new rules for policy and practice. : Sloan Management Review, 1993. Text.

Gaya MLA

Cespedes, Frank V.. Database marketing new rules for policy and practice. : Sloan Management Review, 1993. Text.

Gaya Turabian

Cespedes, Frank V.. Database marketing new rules for policy and practice. : Sloan Management Review, 1993. Print.