Gaya APA

Lovelock, Christopher, Wirtz, Jochen. (2007). Services marketing : people, technology, strategy (6th ed). Singapore: Pearson Education.

Gaya Chicago

Lovelock, Christopher, Wirtz, Jochen. Services marketing : people, technology, strategy. 6th ed Singapore: Pearson Education, 2007. Text.

Gaya MLA

Lovelock, Christopher, Wirtz, Jochen. Services marketing : people, technology, strategy. 6th ed Singapore: Pearson Education, 2007. Text.

Gaya Turabian

Lovelock, Christopher, Wirtz, Jochen. Services marketing : people, technology, strategy. 6th ed Singapore: Pearson Education, 2007. Print.