Gaya APA

Perreault, William D., McCharthy, E. Jerome. (1999). Basic marketing a global-managerial approach (13th ed). Boston: Irwin McGraw-Hill.

Gaya Chicago

Perreault, William D., McCharthy, E. Jerome. Basic marketing a global-managerial approach. 13th ed Boston: Irwin McGraw-Hill, 1999. Text.

Gaya MLA

Perreault, William D., McCharthy, E. Jerome. Basic marketing a global-managerial approach. 13th ed Boston: Irwin McGraw-Hill, 1999. Text.

Gaya Turabian

Perreault, William D., McCharthy, E. Jerome. Basic marketing a global-managerial approach. 13th ed Boston: Irwin McGraw-Hill, 1999. Print.