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Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia : (case study : PT. EMC information systems)
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Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| T 0059/10 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Jakarta: Program Studi Magister Manajemen FEUI 2010 |
|---|---|
| Edisi | - |
| Subjek | Brands Business Brand equity Marketing communication Integrated marketing |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xv, 165 p. : diagr., il. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |