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Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia : (case study : PT. EMC information systems)

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Ketersediaan

Call NumberLocationAvailable
T 0059/10PSB lt.2 - Karya Akhir1
Penerbit Jakarta Program Studi Magister Manajemen FEUI.,
Edisi -
Subjek Brands
Business
Brand equity
Marketing communication
Integrated marketing
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 165 p. : diagr., il. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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