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Pengaruh corporate social responsibility communication terhadap tingkat persepsi corporate reputation, brand image dan brand loyalty : Kasus produk air minum botolan Aqua
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Call Number | Location | Available |
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T 0159/11 | PSB lt.2 - Karya Akhir | 1 |
Penerbit | Jakarta Program Magister Manajemen Fakultas Ekonomi Universitas Indonesia., 2011 |
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Edisi | - |
Subjek | Brand loyalty Brand image Consumer perception Mineral water industry Corporate reputation Corporate social Rersponsibility |
ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | xiii, 102 p. : diagr. ; 30 cm |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |