Pengaruh corporate social responsibility communication terhadap tingkat persepsi...

Yudho Gundia Pratama - , Choiry (Pembimbing/Promot...

Program Magister Manajemen Fakultas Eko... (2011)

T 0159/11

Tesis

PSB lt.2 - Karya Akhir

Text

Pengaruh corporate social responsibility communication terhadap tingkat persepsi corporate reputation, brand image dan brand loyalty : Kasus produk air minum botolan Aqua

Yudho Gundia Pratama -; Choiry (Pembimbing/Promotor) -

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Ketersediaan

Call Number	Location	Available
T 0159/11	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Magister Manajemen Fakultas Ekonomi Universitas Indonesia 2011
Edisi	-
Subjek	Brand loyalty Brand image Consumer perception Mineral water industry Corporate reputation Corporate social Rersponsibility
ISBN/ISSN	-
Klasifikasi	-
Deskripsi Fisik	xiii, 102 p. : diagr. ; 30 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data