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Marketing management 13th ed
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about Marketing Management, Business Plan, Managing Communication and others. The thirteenth edition builds on the fundamental strengths of past editions that collectively distinguish it from all other marketing management texts: Managerial Orientation, Analytical Approach, Multidisciplinary Perspective, Universal Applications and Comprehensive and Balanced Coverage. Other features include new concepts, examples, guidelines, and developments as detailed in the following pages.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658.8 KOT m | PSB lt.1 - B. Wajib | 1 |
| Penerbit | Upper Saddle River: Pearson Education 2009 |
|---|---|
| Edisi | 13th ed |
| Subjek | Marketing management |
| ISBN/ISSN | 9780131357976 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 816 p. : chart, ill. ; 28 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |