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Image of Marketing management 13th ed

Text

Marketing management 13th ed

Kotler, Philip - ; Keller, Kevin Lane - ;

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about Marketing Management, Business Plan, Managing Communication and others. The thirteenth edition builds on the fundamental strengths of past editions that collectively distinguish it from all other marketing management texts: Managerial Orientation, Analytical Approach, Multidisciplinary Perspective, Universal Applications and Comprehensive and Balanced Coverage. Other features include new concepts, examples, guidelines, and developments as detailed in the following pages.


Ketersediaan

Call NumberLocationAvailable
658.8 KOT mPSB lt.1 - B. Wajib1
PenerbitUpper Saddle River: Pearson Education 2009
Edisi13th ed
SubjekMarketing management
ISBN/ISSN9780131357976
KlasifikasiNONE
Deskripsi Fisik816 p. : chart, ill. ; 28 cm.
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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