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The Influence of Nostalgic Theme in OVO Advertisement "Play Coy Masa Kini" towards Viral intention and Purchase intention
Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| T 268/19 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi Dan Bisnis Universitas Indonesia 2019 |
|---|---|
| Edisi | - |
| Subjek | Social media Purchase intention Attitude advertisement Nostalgic Theme in Advertisement toward Ad Viral Intention |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | XIV, 102 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |