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Analysis Of Social Media Marketing Activities Effectiveness In Airline Industry: Influence On Brand Equity, E-Wom And Repurchase Intention

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Ketersediaan

Call NumberLocationAvailable
T 423/19PSB lt.2 - Karya Akhir1
Penerbit Jakarta Program Studi Magister Manajemen Fakultas Ekonomi Dan Bisnis Universitas Indonesia.,
Edisi -
Subjek Brand equity
Social media
E
Repurchase intention
Wom
Air Lines Industry
Marketing Effectiveness
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik XII, 119 p. ; diagr. ; 30 cm
Info Detail Spesifik -
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