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The influence of brand equity and consumer ethnocentrism in forming brand loyalty of batik cloting in Indonesia
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Call Number | Location | Available |
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T 489/18 | PSB lt.2 - Karya Akhir | 1 |
Penerbit | Jakarta Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis UI., 2018 |
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Edisi | - |
Subjek | Brand loyalty Brand equity Brand image Brand awareness Consumer ethnocentrism Batik clothing |
ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | viii, 89 p. ; 30 cm |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |