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Peran selected integrated marketing communication (Advertising, Sposorship dan point of purchase) dalam membangun brand equity studi kasus Anlene one A-Day
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Call Number | Location | Available |
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T 525/10 | PSB lt.2 - Karya Akhir | 1 |
Penerbit | Depok Program Pascasarjana Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia., 2010 |
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Edisi | - |
Subjek | Brand loyalty Brand equity Brand awarenes Perceived quality Marketing communication Advertising Sponsorship |
ISBN/ISSN | - |
Klasifikasi | - |
Deskripsi Fisik | xiv, 156 p. : diagr. ; 30 cm |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |