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Peran selected integrated marketing communication (Advertising, Sposorship dan point of purchase) dalam membangun brand equity studi kasus Anlene one A-Day
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Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| T 525/10 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Pascasarjana Ilmu Manajemen Fakultas Ekonomi Universitas Indonesia 2010 |
|---|---|
| Edisi | - |
| Subjek | Brand loyalty Brand equity Brand awarenes Perceived quality Marketing communication Advertising Sponsorship |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiv, 156 p. : diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |