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Analisis Pengaruh Desain Atribut terhadap Konversi Penggunaan Layanan Aplikasi Gofood dan Grabfood oleh Konsumen Muslim di Indonesia

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The rapid use of on-demand applications is one of the factors influencing application provider companies that can assist consumers in meeting their daily needs. This study wants to discuss one of the food delivery services available in each of these applications, namely Gofood and Grabfood. The rapid development of Gofood and Grabfood services also affects the consumption patterns of Muslim consumers in Indonesia, so they tend to convert. Then this research wants to know the factors that affect the conversion. This research was carried out with a mixed method by conducting focus group discussions and distributing questionnaires. Based on the results of the FGD, there are other variables that are considered to have an influence on the conversion, namely payment design so that the latent variables studied in this study include visual design, information design, navigation design, payment design, and collaboration design. This study uses Structural Equation Modeling (SEM) by processing questionnaire data which has a Likert scale of 1-7 using SPSS 28 and SmartPLS 3.0. The result is that information design, navigation design, payment design and collaboration design affect the conversion of Gofood and Grabfood service usage. However, the visual design does not affect the conversion of the use of Gofood and Grabfood services by Muslim consumers in Indonesia..Ada Tabel

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Ketersediaan

Call Number	Location	Available
13000	PSB lt.2 - Karya Akhir	1

Penerbit	Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis UI 2021
Edisi	-
Subjek	Structural Equation Modelling Muslim Consumers GoFood Conversion Mixed method Grabfood Visual Design
ISBN/ISSN	-
Klasifikasi	-
Deskripsi Fisik	xvii, 190 p. ; diagr. ; 30 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data