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Analisis Compulsive Buying Behavior Pada Penggemar K-POP di Indonesia Usia Dewasa Muda Studi Kasus: ELF dan NCTZEN Indonesia
Several studies have been conducted in recent years to investigate consumer behavior. One of the research topics that researchers are interested in is the factors that can influence the development of compulsive buying behavior. This study will look at external factors like materialism as well as internal factors like mindset and consumer anxiety. This study focuses on fans of the two major K-POP groups Super Junior (E.L.F) and NCT (NCTzen) in Indonesia, as well as young people who purchased K-POP-related merchandise in the previous month. This study was carried out using the Structural Equation Model (SEM). According to the findings of this study, external factors such as materialism, as well as variables that influence materialism such as celebrity endorsements, peer groups, and television advertisement, are still the most significant indicators in the establishment of compulsive buying behavior. Furthermore, it was discovered that mindset has no direct influence on compulsive buying behavior..Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 13010 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis UI 2021 |
|---|---|
| Edisi | - |
| Subjek | Compulsive Buying Behavior Hedonic Motives Consumer Anxiety Mindset |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 217 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |