“Pengaruh Motivation, Positive Impact, dan Experiential Satisfaction terhadap Sustainable Tourism Development Attitude??

Deskripsi

Indonesia is one of the countries whose economic growth is strongly influenced by the tourism industry. The emergence of the COVID-19 virus which has become a pandemic since March 2020 has greatly affected the tourism sector in Indonesia, resulting in a drastic decline in tourist arrivals in Indonesia throughout 2020. Therefore, research is needed to assist the recovery of the tourism sector. This study aims to analyze the variables that drive the consumption of sustainable tourism types. To determine the meaning of the relationship between these variables, as many as 200 respondents have been analyzed through a structural equation model using Partial Least Squares. The results of the study indicate that the attitude of tourists supports to develop sustainable tourism. This is influenced by the Positive Impact and Experiential Satisfaction felt by tourists when consuming sustainable tourism..Ada Tabel