Image of Pengalaman Wisatawan pada Wisata Halal: Determinan Loyalitas Wisatawan Muslim Terhadap Pariwisata Halal di Pulau Lombok, Nusa Tenggara Barat

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Pengalaman Wisatawan pada Wisata Halal: Determinan Loyalitas Wisatawan Muslim Terhadap Pariwisata Halal di Pulau Lombok, Nusa Tenggara Barat

The implementation of halal tourism on the island of Lombok, West Nusa Tenggara has a positive role in increasing regional economic growth, especially from the tourism sector. The implementation of this policy has been implemented with the issuance of Regional Regulation no. 2 of 2016. However, the determinants of Muslim tourists in developing their loyalty to halal tourism destinations on the island of Lombok, West Nusa Tenggara are not yet fully understood. Therefore, this study aims to analyze the factors that influence the loyalty of Muslim tourists to halal tourism on the island of Lombok, West Nusa Tenggara. This study adopted the Theory of Tourism consumption Systems (TCS) model as a theoretical framework and carried out a quantitative study approach using the structural equation modeling (SEM) method. Primary data was collected through an online survey using the quota sampling method involving 1068 respondents who had traveled to Lombok Island, West Nusa Tenggara. The results of this study indicate that experience quality, perceived value, destination image, and religiosity have a significant influence on the satisfaction and loyalty of Muslim tourists to halal tourism on the island of Lombok, West Nusa Tenggara. The results of this study are expected to contribute in enriching the literature related to halal tourism and can describe the potential of halal tourism in increasing the country's economic growth so that it can be used as a reference for KEMENPAREKRAF, local governments, and other stakeholders..Ada Tabel

Ketersediaan

Call NumberLocationAvailable
13065PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Ilmu Ekonomi Islam Fakultas Ekonomi dan Bisnis UI.,
Edisi -
Subjek Halal tourism
Tourist satisfaction
Tourist loyalty
Tourism Consumption Systems
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xii, 169 p. ; diagr. ; 30 cm
Info Detail Spesifik -
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